Showing posts with label Everything Home with Carol. Show all posts
Showing posts with label Everything Home with Carol. Show all posts
Monday, September 1, 2014
Plugging Away
My manuscript is due this week so I've gotten little else done around here, including today's post. It was going to be riveting and insightful. Well maybe not quite, but it was a good idea that I thought you might like. It will have to wait for another day; I hope you don't mind if I share a few links instead.
If you happen to do historical research, I reviewed a book in the Writer's Guide to Everyday Life series at the Coffeehouse for Writers Blog. It's a wonderful resource for writers of all genres.
Carol J. Alexander at Everything Home with Carol has a great giveaway going this week. Prizes include free downloads of Paperless Home Organization, Lessons from the Homestead, my book Homeschool Co-ops 101 and other home/homeschool resources.
What are you writing this week? Have any special Labor Day plans?
Happy writing,
Karen
Photo credit: Stock Exchange
Monday, July 7, 2014
What Does Summer Bring?
A
perfect summer day is when the sun is shining,
the breeze is blowing,
the birds are singing,
and the lawn mower is broken.
James Dent
Mr. Dent makes a good point. Unless of course the lawn mower is broken for an extended time and you lose the children or pets in the lawn. I suggest borrowing a mower if there's any risk of that happening. :)
What does summer mean to you?
Gardening?
Extra writing time?
Lazy vacation days?
Savoring good books?
Time with friends and family?
Fun with the kids or grandkids?
Campfires, marshmallows, and fireworks?
For me, it's all of the above, since my online classes don't resume until September. Just like last summer, I'm working on a book, and keeping the weeds at bay in the garden. Soon I'll be sharing zucchini and tomatoes with everyone I know. I'm spending time with my favorite (and only) grandson, too, which is by far the most fun of all.
There are many ideas for summer fun for kids, but what about us adults? Here are a few things I'm going to do. Maybe you'd like to try them too.
- Visit local historic or tourist spots. How many of us locals don't take time to see the sights? It's time to start.:)
- Picnic in the backyard or park. Grab a few of your favorite people, pack some goodies, and enjoy the sunshine.
- Check out antique stores and flea markets. Think of the writing ideas you can get perusing antiques, bargain hunting, and people watching.
- Get to know someone. I've been meeting a friend from church for lunch - she's a delightful 80 years young with the best sense of humor. It's been a treat to get to know her better.
- Write something completely different. If you write non fiction, try fiction; if you write web copy, try poetry. Try a writing prompt, submit an essay to an anthology, write captions for pictures or cartoons.
I'm visiting Everything Home with Carol and sharing summer learning activities for kids. If you have a moment, please hop over and check it out!
Do you have any fun ideas to add? What do you like to do in the summer?
Happy writing,
Karen
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Monday, April 14, 2014
Steps to a Great Book Launch by Carol J. Alexander
Author Carol J. Alexander knows a bit about book launches. Her latest ebook, Homestead Cooking with Carol was released in January and has caused quite a stir (no pun intended!). It boasts fifteen five star reviews already. Readers are thrilled with Carol's friendly, down to earth style, helpful advice, resources, and recipes. I was pleased when she suggested sharing her book launch experience. Whether you have aspirations of writing a book or not, I think you'll find Carol's tips and insight inspiring.
By Carol J. Alexander
Hard Launch
Also during the launch, I hosted a teleconference to discuss homestead cooking. It was another way to connect with readers, promote the book, and build relationships.
Shortly after my soft launch, I noticed a huge spike in blog traffic. A major blog had linked to my granola post and it was driving a lot of folks my way. To capitalize on that traffic, I created a little ad for my book and dropped it at the end of every one of my food-related posts. "For more homestead cooking ideas like this one, get a copy of Homestead Cooking with Carol: Bountiful Make-ahead Meals." I hyperlinked the ad to my landing page.
Print launch
A few more random tips that helped me:
That’s about it. I’d be happy to answer any questions in the comments. Or if you have a success to share, please let us hear about it, too. :)
Visit Carol:
Her website
Her blog
Amazon author page
Buy Homestead Cooking with Carol
Great advice, thanks Carol, for sharing with us. Wishing you all the best!
Do you have any questions for Carol? Do you have a "tribe"? Are you part of one?
Have a great week,
Karen
Steps to a Great Book
Launch
By Carol J. Alexander
Labor Day, 2013 marked the beginning for me. That weekend,
while vacationing with my sister in Denver, I started my book Homestead Cooking with Carol: Bountiful
Make-ahead Meals. I didn’t intend to begin while at my sister’s. I enrolled
in a class to get this thing done and that is when the class began.
From start to launch, the process took five months. I didn’t
begin from scratch, though. I began with a handful of blog posts that I thought
would make a great book. The instructor helped me to turn them into something
folks would buy. If you’re interested in a class in micro-publishing, check out
the offerings of Christina Katz.
This post isn’t about the process of writing an e-book that
sells; it’s about how to get that book in front of the masses, in front of
those folks that will pay for your hard work. So follow along as I take you on
my journey to launch.
Have a Tribe
In 2007, I began a blog. I had no interest in blogging. I
did it because I read in Writer’s Digest
that writers need a platform. The platform that I’ve worked to build since
that time is what sold my book right out of the chute.
I don’t have big numbers. A few thousand, total, if you add
my email list with my blog and Facebook followers. But I capitalized on those
numbers, and those relationships, when it came time to spread the word. If you
don’t have a tribe, it’s foolish to think that your book will be found among the
millions of others on Amazon’s shelves.
Collect Testimonials
When I had a final draft, I contacted folks in my niche and
asked them to read my book and give me two to three sentences I could use on my
sales page. I asked every day folks, and I asked top name bloggers. Once I had the
testimonials, I created emails to send out to my list and I created the landing
page for my website.
Soft Launch
Before the digital version was ready, I did a soft launch of
the PDF version to just my tribe. I had a giveaway for a free copy on my blog; I
offered a special introductory price just for my followers; and I hosted a
Facebook party to talk about homestead cooking. By doing this, I was alerted to
anything that needed adjustment (like pesky typos) before the digital conversion. The
soft launch also helped me to earn the money I needed to pay for BookBaby to
handle the digital distribution.
Waiting
The toughest part in the process of a book launch is waiting
on others. I wanted to launch my book in time for the Christmas shopping
season. That didn’t happen. The hardest part was waiting on BookBaby, and then
for it to hit Amazon shelves. Use this waiting time to get your ducks in a row.
It will pay off later.
Hard Launch
For the launch in digital formats, I had a team of 18 bloggers
waiting to do a blog tour. Some of them simply reviewed the book. Some
interviewed me, some tried out recipes. As soon as I saw the book on Amazon, I
emailed them to get reviews up. You want as many reviews on Amazon as you can
get before anyone goes to buy your book.
We started the tour the next Monday and it ran for two
weeks. Every day on Facebook I announced the next stop in the tour. The
bloggers shared with their tribes, added the reviews to blog hops, and pretty
much went out of their way to promote my book. They did this because they
wanted to help. It goes back to those relationships I built over the years.
These folks also know I will do the same for them when they need it.
Also during the launch, I hosted a teleconference to discuss homestead cooking. It was another way to connect with readers, promote the book, and build relationships.
Ongoing Promotion
Book promotion never ends. I have a review/interview
scheduled for a national magazine. I write related magazine articles and
mention the book in my bio. Also, make sure you create an author page on Amazon
and list it in your email signature. Just this week an editor offered me a
regular cooking column because she saw “cooking” in my email signature.
Shortly after my soft launch, I noticed a huge spike in blog traffic. A major blog had linked to my granola post and it was driving a lot of folks my way. To capitalize on that traffic, I created a little ad for my book and dropped it at the end of every one of my food-related posts. "For more homestead cooking ideas like this one, get a copy of Homestead Cooking with Carol: Bountiful Make-ahead Meals." I hyperlinked the ad to my landing page.
Print launch
I’ve had a lot of requests for a print version of Homestead
Cooking. I’m looking into the possibilities. When that happens, I will have
another launch event to get the word out. I will also have books to carry in my
bag wherever I go, to sell at conferences, to give as gifts.
A few more random tips that helped me:
- Make a checklist of absolutely everything, even minor things that you could forget.
- Test everything: every link, every page, everything.
- Do not do technical tasks late at night when you are tired. Things that involve coding, setting e-junkie parameters, uploading, downloading, or things that require a fresh mind. If you do, and a reader finds your mistakes, thank her/him profusely.
- Send out winning copies from giveaways promptly. When you send out those copies, ask for an Amazon review.
That’s about it. I’d be happy to answer any questions in the comments. Or if you have a success to share, please let us hear about it, too. :)
Visit Carol:
Her website
Her blog
Amazon author page
Buy Homestead Cooking with Carol
Great advice, thanks Carol, for sharing with us. Wishing you all the best!
Do you have any questions for Carol? Do you have a "tribe"? Are you part of one?
Have a great week,
Karen
Thursday, March 22, 2012
Interview with Carol J. Alexander
As part of the Good Friends Old and New Blogoversary theme, I'm pleased to share an interview with Carol J. Alexander. Carol is a talented author and blogger, and one of the first people I met through blogging. She's been a wonderful inspiration and all around supportive friend.
Carol is the author of several ebooks, so I thought it would be nice to hear about her experience with this process.
Karen: There's a lot more that goes on behind the scenes in the writing process, isn't there? What advice do you have for someone who is considering writing an ebook?
Karen: I wonder if marketing isn't most writers' weakest area. Thanks so much for the insight and tips; I appreciate you sharing your experience with us. It's been a pleasure, Carol!
Freelance writer Carol J. Alexander has been homeschooling her children for 18 years, homesteading for 10, and still has enough energy left over to tell you about it. She has served as the leader of her local homeschooling support group and hosted homeschooling co-ops in her home. Her family has kept milk goats, chickens for eggs and meat, and pigs on their modest acreage in the Shenandoah Valley of Virginia. When she isn’t in the garden, Carol can be found writing on homeschooling and homesteading topics. Her articles have appeared in Home Education Magazine, The Old Schoolhouse, BackHome Magazine, Grit, Urban Farm, Hobby Farms, and various regional parenting publications. She is also a regular contributor to NaturalHealthEzine.com and ChristianPF.com.
Don't forget to enter the Blogoversary Giveaway - the prize includes chocolate! Need I say more? Check out Monday's post for details.
Quick reminder: The Coffeehouse for Writers classes begin March 26. Lots of great offerings including - Blogging for Profit, Basic Boot Camp for Writers, Character Development, SEO Savvy, Social Media, and more. Click here for more details.
Do you have any questions for Carol? Have you published an e-book? Have you considered it?
Have a great weekend!
Blessings,
Karen
Carol is the author of several ebooks, so I thought it would be nice to hear about her experience with this process.
Karen: Welcome to Write Now, Carol, so glad you could stop by!
Carol: Thanks so much for asking me, Karen. I don’t think I’ve been interviewed before so this is a bit exciting for me.
Karen: I'm glad to host your first interview! It IS exciting. :) You have several ebooks under your belt. What made you choose this format?
Karen: I'm glad to host your first interview! It IS exciting. :) You have several ebooks under your belt. What made you choose this format?
Carol: First, I want to say that I am still finding my way in all this. I know what I know, but I definitely don’t consider myself an e-publishing expert.
That said, I chose electronic format for my books for several reasons. First, I was looking for something I could put together quickly to sell on my site to make money. Last year I made about $37; so this is not my idea of a get-rich-quick scheme. :) Secondly, my e-books are not full-length books, but booklets or workbooks; so I didn’t think the traditional publishing route made a lot of sense.
Karen: It sounds like a smart move, given your circumstances and the popularity of ebooks now. Did you use any special format or software to create the ebooks?
Karen: It sounds like a smart move, given your circumstances and the popularity of ebooks now. Did you use any special format or software to create the ebooks?
Carol: Not really. I simply laid them out in OpenOffice and then converted them to PDF format. I used OpenOffice because the version of Word that I had last year said in big, ugly letters at the top of the screen “Non-Commercial Use” and that intimidated me. (As an aside, I found OpenOffice slow and cumbersome and do not recommend it for large files that include graphics and pictures.)
I have not gone the Kindle route so far for a couple reasons. Planning a Homeschool Graduation is a workbook with worksheets for a parent to print out and use in their planning process. When I put it together, I was told you could not print from a Kindle. More recently, I learned that you can, so I will explore that option more fully this year.
Lessons from the Seed Catalog and Lessons from the Hen House are booklets in their own right; but I have plans to make them chapters, or sections, of a larger work called Lessons from the Homestead. Just a few months ago I started the Lessons from the Homestead e-newsletter for parents that have trouble getting the chores and the homeschooling done. It is full of ideas and encouragement for them to use life on the farm as part of their schooling; integrating both lifestyles into one. I also set up a website for this product which includes a blog. The larger work Lessons from the Homestead will include chapters or sections titled Lessons from the Hen House, Lessons from the Dairy Barn, Lessons from the Tree House, Lessons from the Wood Pile, etc.
Lessons from the Seed Catalog and Lessons from the Hen House are booklets in their own right; but I have plans to make them chapters, or sections, of a larger work called Lessons from the Homestead. Just a few months ago I started the Lessons from the Homestead e-newsletter for parents that have trouble getting the chores and the homeschooling done. It is full of ideas and encouragement for them to use life on the farm as part of their schooling; integrating both lifestyles into one. I also set up a website for this product which includes a blog. The larger work Lessons from the Homestead will include chapters or sections titled Lessons from the Hen House, Lessons from the Dairy Barn, Lessons from the Tree House, Lessons from the Wood Pile, etc.
Each of these booklets will include at least 50 lessons that a parent can use in their schooling centered on the given topic. For instance, in Tree House: “Research the toxicity of different types of wood—pressure treated, oak, etc.—and the relative precautions for each.” And for younger children, “Take a trip to a hardware store and introduce them to hammers, screwdrivers, hand saws, etc. Ask an employee to explain the difference between a coping saw and a hacksaw, and a Philip’s-head and a flat-head screw driver for instance.” I envision a parent being able to purchase the appropriate chapters for their family, print them out, hole punch, and store in a 3-ring binder.
Karen: That Kindle info is good to know - I hadn't thought about that. As a former homeschool mom, your books sound like my kind of resource. (Note: I read Carol's Planning a Homeschool Graduation. I highly recommend it!) How long, on average, did your books take to write from start to finish?
Karen: That Kindle info is good to know - I hadn't thought about that. As a former homeschool mom, your books sound like my kind of resource. (Note: I read Carol's Planning a Homeschool Graduation. I highly recommend it!) How long, on average, did your books take to write from start to finish?
Carol: I spent the greater part of a year writing Planning a Homeschool Graduation. I interviewed a lot of parents that held graduation ceremonies for their children, or those that coordinated large events for their homeschool support groups. This booklet can be used by either the single family, or a group coordinator, and has worksheets and ideas appropriate for both. I also had several parents read it over and offer their feedback. This whole process took a lot of time.
I wrote the rough draft of Lessons from the Seed Catalog from my recliner with my family sitting around me in about two evenings. Many of the lesson ideas in this book came from my husband and kids. However, I took several weeks after that editing, tweaking, and doing the layout.
Karen: There's a lot more that goes on behind the scenes in the writing process, isn't there? What advice do you have for someone who is considering writing an ebook?
Carol: While working on both of these books, I was taking classes from Christina Katz and she gave me the best advice: pay for professional editing. I did, and I am so glad. My editor found little inconsistencies that I missed and had me looking at things at angles I had not thought of. I wouldn’t put out another book without her.
Also, marketing your book is a key to its success. I attribute my $37 profit last year to lack of marketing skills. Also, after spring both of those books were no longer “in season;” so I spent the rest of the year reading up on marketing techniques. Now, I’m timing my social networking posts and article writing to correspond with the season for these books. For instance, this spring I have an article coming out in regional parenting magazines about the learning opportunities found in your seed catalogs. In the bio after the article is a link to my blog where they can purchase their own copy.
Karen: I wonder if marketing isn't most writers' weakest area. Thanks so much for the insight and tips; I appreciate you sharing your experience with us. It's been a pleasure, Carol!
Carol: Thanks for asking me, Karen. I’m glad to have the opportunity to share what I’ve learned.
More About Carol:
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| http://everythinghomewithcarol.com/ |
In an effort to help homeschooling parents that struggle to juggle the farm and the family, Carol recently started a free e-newsletter, Lessons from the Homestead. This newsletter (with a blog of the same title) contains encouragement and tips to help parents find the learning opportunities a homestead has to offer so that they can spend less time in the textbooks. She’s also written a couple e-booklets with more than 50 lessons for math, language, art, science, and more—Lessons from the Seed Catalog and Lessons from the Hen House. Other titles in the series will follow.
You can read more of Carol's tips and encouragement on growing children and food naturally at her blog Everything Home with Carol.
Don't forget to enter the Blogoversary Giveaway - the prize includes chocolate! Need I say more? Check out Monday's post for details.
Quick reminder: The Coffeehouse for Writers classes begin March 26. Lots of great offerings including - Blogging for Profit, Basic Boot Camp for Writers, Character Development, SEO Savvy, Social Media, and more. Click here for more details.
Do you have any questions for Carol? Have you published an e-book? Have you considered it?
Have a great weekend!
Blessings,
Karen
Monday, June 7, 2010
Blogging Benefits & Contests Galore
What is the biggest benefit to blogging? Information?
Like minded friends?
Connections with other writers?
I've been pondering this in light of my recent one year Blogoversary and surpassing the 100 follower mark. Many of you know that when I began blogging, I had no clue what awaited me. I learned quickly that there were benefits galore.
The most treasured benefit, I believe, is the amazing and varied assortment of writing friends I've made. It warms my heart to think about it. It might sound silly, but it really does. I feel as though I have this incredible support group at my fingertips - friends who offer advice and encouragement, and who care about how things are going. It has enhanced my life and writing. It is priceless, and I am grateful to you, my writing friends. Thank you!
What benefits have you gained from blogging? What did you expect when you began? Do you have any advice to enhance the blogging life? Please share, for your input is greatly treasured. I love the conversations that come about in the comments.
Contests Galore
The Great Race Giveaway, hosted by Carol Alexander of Everything Home with Carol is offering some fun prize excitement. Carol will be celebrating her Blogoversary in July, so hop on over and join the fun!
Lynda Schab's recent post at On the Write Track features details about the Family Circle Fiction Contest. Deadline to enter is September 8, 2010, and there is no entry fee. Yay! Free is nice, don't you think? Check out Linda's blog for all the details.
Don't forget my 100 Follower Giveaway! Giveaway ends Tuesday, June 8, 2010 at noon. To enter, leave a comment with your email address. Complete and addtional entry details can be found on Thursday's post. We also discussed commenting, so feel free to get in on that discussion too, if you haven't already.
Be sure and leave your two cents about the benefits of blogging. I'm looking forward to hearing what you have to say!
Blessings to you,
Karen
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